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The automotive industry is undergoing a fundamental transformation, with software – and especially artificial intelligence (AI) – becoming a core component of the future driving and in-cabin experience.
Member of the board of management of Robert Bosch GmbH and chairman of Bosch Mobility
Bosch is a pioneer in this field and is taking a decisive step forward in bringing AI into the vehicle, turning the cockpit into an intelligent and proactive companion. At one of the world’s leading electronics trade fairs, CES® 2026 in Las Vegas, USA, Bosch will unveil its new AI extension platform, an AI-enabled high performance computing unit for realizing an AI-powered cockpit.
“Bosch’s new AI-powered cockpit enables both drivers and car manufacturers to fully leverage the capabilities of modern automotive software. Thanks to the ‘AI extension platform,’ new functions can be implemented in the vehicle much faster in the future,” says Heyn. Bosch sees a significant and growing market for such AI cockpits. Various market research institutes, including Grand View Research* and MarketsandMarkets*, predict that the market for AI-enabled in-vehicle infotainment (IVI) solutions will reach a volume of approximately 17 billion euros by 2030. Bosch aims to participate in this market. The company expects sales of over 2 billion euros with such IVI solutions by the end of the decade and strives for a leading position among the top three providers.
Bosch’s new “AI extension platform” allows today's vehicles to be quickly and easily retrofitted without changes to existing hardware or system architecture. At its core, the platform leverages the powerful “NVIDIA DRIVE AGX Orin system-on-chip” (SoC), which forms the foundation for complex AI applications in the cockpit. It builds on the industry-standard “NVIDIA CUDA” platform, allowing automakers to easily integrate their own AI models and agents. Offering 150 to 200 tera operations per second (TOPS) of additional compute power, the compact unit connects via simple power and Ethernet interfaces and is supported by flexible active air or liquid cooling options. To accelerate the development and deployment of complex AI features, Bosch also utilizes NVIDIA’s software suites, including the “NVIDIA NeMo framework” for managing the end-to-end AI lifecycle. This enables seamless integration of advanced in-cabin applications such as real-time sensor processing and vision-language models (VLMs). In addition, core reasoning and speech capabilities powered by “NVIDIA Nemotron models” deliver contextual understanding, multi-step reasoning, and natural, conversational user interactions. Furthermore, using Microsoft Foundry, Bosch designs and manages the in-vehicle AI, ensuring a scalable, always up-to-date AI assistant experience in the cockpit.
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