AI in the car

AI in the car: Bosch presents cockpit innovations at CES 2026 in Las Vegas

The automotive industry is undergoing a fundamental transformation, with software – and especially artificial intelligence (AI) – becoming a core component of the future driving and in-cabin experience.

“The new AI extension platform enables existing cockpit systems to be quickly and easily upgraded with advanced AI functions. This makes the driving experience more comfortable, intuitive, and safer for all vehicle occupants.”

Markus Heyn

Markus Heyn

Member of the board of management of Robert Bosch GmbH and chairman of Bosch Mobility

Bosch is a pioneer in this field and is taking a decisive step forward in bringing AI into the vehicle, turning the cockpit into an intelligent and proactive companion. At one of the world’s leading electronics trade fairs, CES® 2026 in Las Vegas, USA, Bosch will unveil its new AI extension platform, an AI-enabled high performance computing unit for realizing an AI-powered cockpit.

“Bosch’s new AI-powered cockpit enables both drivers and car manufacturers to fully leverage the capabilities of modern automotive software. Thanks to the ‘AI extension platform,’ new functions can be implemented in the vehicle much faster in the future,” says Heyn. Bosch sees a significant and growing market for such AI cockpits. Various market research institutes, including Grand View Research* and MarketsandMarkets*, predict that the market for AI-enabled in-vehicle infotainment (IVI) solutions will reach a volume of approximately 17 billion euros by 2030. Bosch aims to participate in this market. The company expects sales of over 2 billion euros with such IVI solutions by the end of the decade and strives for a leading position among the top three providers.

Bringing advanced AI to today’s vehicles

Bosch’s new “AI extension platform” allows today's vehicles to be quickly and easily retrofitted without changes to existing hardware or system architecture. At its core, the platform leverages the powerful “NVIDIA DRIVE AGX Orin system-on-chip” (SoC), which forms the foundation for complex AI applications in the cockpit. It builds on the industry-standard “NVIDIA CUDA” platform, allowing automakers to easily integrate their own AI models and agents. Offering 150 to 200 tera operations per second (TOPS) of additional compute power, the compact unit connects via simple power and Ethernet interfaces and is supported by flexible active air or liquid cooling options. To accelerate the development and deployment of complex AI features, Bosch also utilizes NVIDIA’s software suites, including the “NVIDIA NeMo framework” for managing the end-to-end AI lifecycle. This enables seamless integration of advanced in-cabin applications such as real-time sensor processing and vision-language models (VLMs). In addition, core reasoning and speech capabilities powered by “NVIDIA Nemotron models” deliver contextual understanding, multi-step reasoning, and natural, conversational user interactions. Furthermore, using Microsoft Foundry, Bosch designs and manages the in-vehicle AI, ensuring a scalable, always up-to-date AI assistant experience in the cockpit.

Cockpit integration platform

Cockpit integration platform

The cockpit integration platform represents a major step in achieving a modern E/E architecture and shaping the software-defined vehicle. As higher-performance vehicle computers are introduced, vehicle functions will continue to be consolidated, in turn reducing the number of computers required in the vehicle. Bosch is approaching the next step toward centralized E/E architectures with the development of cross-domain integration platforms that could, as an example, pool the infotainment domain with the ADAS domain.

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