Webinar series - Software-driven mobility

Webinar series - Software-driven mobility

The automotive industry is at a turning point, with software as its new foundation. This brings immense opportunity, yet many of us face similar challenges: How do we scale development, manage complexity, and turn strategy into execution?

About Software-driven mobility from “A-Z”

This webinar series is our invitation to navigate these questions together. It’s a shared journey of discovery, designed to provide guidance and clarity in a complex landscape.

Across 5 episodes in 2026, our mobility experts will guide our exploration, focusing on real-world experience. Our goal is to foster meaningful exchange and build a shared understanding. Let's embark on this learning path together to gain new perspectives for informed decision-making.

Within the series we will progress through the key stages of transformation:

  • Understanding the industry’s fundamental shift
  • Rethinking how software is developed and scaled
  • Managing software across the full vehicle lifecycle
  • Redefining the role of hardware
  • Exploring new strategic pathways forward

Episodes

Episode 1: The New Real: Software-driven mobility is here

Episode 1: The New Real: Software-driven mobility is Here

Monday 15.06.2026

The automotive industry has entered a new era where software defines not just features, but the entire vehicle experience. Transformation is no longer about technology only. It is mostly about clarity.

In this session, we explore the key forces driving software-driven mobility and what they mean for leading organizations. From rising system complexity to increasing cost pressure and faster innovation cycles, we share a clear overview of why change is necessary and where it begins.

Highlights:

  • Main drivers behind software-driven mobility
  • Why current approaches are reaching their limits
  • Where transformation should start
  • The shared language to align business and technology stakeholders

Register here

Episode 2: The SDV Empowerment: Automate and Collaborate

Episode 2: The SDV Potential: Developer Excitement & Collaboration

Thursday, 16.07.2026

As software becomes the defining factor in mobility, development itself becomes a key differentiator.

This session explores how modern development environments, automation, and collaboration models are changing the way software is built. We focus on how to reduce friction, enable scalable development, and create alignment across teams and partners.

Highlights:

  • Insights into scalable collaboration models across OEMs and ecosystem partners
  • Fast and reliable development through Continuous Integration / Continuous Delivery (CI/CD) and advanced automation
  • Continuous testing through virtualization enables early and comprehensive validation
  • How to strategically deploy AI to enhance efficiency and decision-making within the development pipeline

Register here

Episode 3: The Automotive Future: Develop Once, Deploy Often

Episode 3: The Automotive Future: Develop Once, Deploy Often

Wednesday, 09.09.2026

In a software-driven world, the ability to deploy and update software continuously is an absolute “must”.

Episode 3 proposes a “Develop Once, Deploy Often” approach, which enables faster innovation cycles, reduces complexity, and decouples software from hardware constraints. We look at how deployment, runtime, and integration strategies redefine control over the vehicle lifecycle.

Highlights:

  • Modern deployment and update strategies
  • How to enable continuous delivery (CD) across vehicle platforms
  • The role of runtime environments in managing complexity and control
  • How decoupling software from hardware supports scalability

Register here

Episode 4: The Microcontroller Reimagined: Embedded Software in the SDV

Episode 4: The Microcontroller Reimagined: Embedded Software in the SDV

Tuesday, 13.10.2026

The Software-defined vehicle (SDV) demands rapid innovation amid rising complexity and cost pressures. Microcontrollers are the backbone of vehicle applications, and advanced embedded software is redefining their capabilities and role in the SDV architecture.

This session presents a practical, hardware-agnostic approach that keeps foundational microcontrollers fit for the future while driving significant cost reductions and scalability. Join us for a holistic vision for Software-driven mobility, uniting chip, ECU, and cloud through vertical integration.

Highlights:

  • A realistic perspective on the role of microcontrollers in Software-driven mobility
  • How a software-first, hardware-agnostic paradigm enables new functionalities and modular architectures
  • How connecting embedded layers with the cloud unlocks new features in the vehicle
  • A clear path to truly software-defined development, built on proven safety and security capabilities

Register here

Episode 5: The Next Steps: Strategic Paths to Lead Software in mobility

Episode 5: The Next Steps: Strategic Paths to Lead Software in mobility

Friday, 04.12.2026

There is no single blueprint for software-driven mobility (SDM). Every organization builds its own path, shaped by its context, priorities, and constraints.

In this panel discussion, we bring together diverse perspectives from across the mobility ecosystem to explore how organizations are navigating the transition. From platform thinking and ecosystem collaboration to organizational transformation and decision-making under uncertainty, this session focuses on how real progress is achieved in practice.

No ideal solutions, just a grounded dialogue about the realities, trade-offs, and decisions that shape successful transformation.

Highlights:

  • Different perspectives on how organizations approach SDM transformation
  • Key strategic trade-offs and decision points
  • How leaders prioritize and navigate complexity in practice
  • A clearer view on how to define your own path forward

Register here

Whitepaper - Driving innovation: collaborating to unlock the full technical potential of software-defined vehicles

Whitepaper - Driving innovation: collaborating to unlock the full technical potential of software-defined vehicles

Whitepaper - Driving innovation: collaborating to unlock the full technical potential of software-defined vehicles

The move from hardware with embedded software to software-defined vehicles and services will shape the mobility of the future. Over-the-air updates and upgrades throughout the vehicle lifecycle will take customer satisfaction to the next level. At the same time, these developments present new business opportunities for manufacturers and suppliers that extend beyond vehicle and component sales. Excellence in software engineering is crucial for adapting to evolving user requirements and delivering timely updates and upgrades.

With our combined expertise in multiple domains and regions, we are creating integrated and innovative hardware and software solutions for software-defined vehicles. This whitepaper showcases our broad and modular portfolio and discusses the technical enablers that deliver tangible benefits to manufacturers.

Download whitepaper

Whitepaper - Beyond the hype: turning automotive disruption into opportunity

Whitepaper

Whitepaper - Beyond the hype: turning automotive disruption into opportunity

The mobility sector is undergoing a paradigm shift, with software becoming the defining factor. Coupled with artificial intelligence, this is leading to faster innovation cycles and an increased focus on the user experience. As a result, vehicles are becoming more and more connected and intelligent as they develop into integral parts of broader ecosystems. While this transformation presents significant opportunities for the automotive industry, it also gives rise to fundamental changes that mobility players must respond to.

Under the headline “Beyond the hype: turning automotive disruption into opportunity” the whitepaper offers insights into how Bosch is navigating this seismic market shift: adapting to local market needs for global success, driving change for the software-defined vehicle (SDV), harnessing the power of artificial intelligence (AI), and fostering key partnerships.

Download whitepaper