Bosch Experience Days 2025

Revisit the future of mobility!

Thank you for being part of the Bosch Experience Days 2025! On this page, you can revisit all the key information from our tech room and vehicle demonstrations. Whether you want to relive the exciting moments or catch up on what you may have missed, we’ve compiled everything you need to know about our latest innovations and insights into the future of mobility.

Experience the future of mobility!

Thank you for joining Bosch Experience Days 2025!

At the Bosch Experience Days 2025, we showcased innovations in Advanced Driver Assistance Systems, compute platforms and E/E architectures, as well as software and services.

Don’t miss out on any details — download the Customer Booklet for a comprehensive overview of all the exciting developments!

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ADAS Compute Software and services
Connectivity systems

ADAS

Driving the future of safety and convenience

Bosch presents its latest advancements in Advanced Driver Assistance Systems (ADAS), emphasizing enhanced safety and driver convenience.

These advancements include innovative parking and trailering solutions, a range of driver assistance features integrated across various vehicle segments, a precise localization service (SaaP), and proactive safety systems such as wrong-way driver warnings and interior sensing solutions.

A key highlight is the North American debut of the Radar generation 7 sensors, showcasing the benefits of its advanced sensor technology.

Compute

The brains behind the drive

Experience Bosch's powerful and scalable compute platforms, the backbone of modern vehicle functionality.

Have a first glance at our new ADAS ECU and the seamless integration of cockpit and ADAS functions in our fusion ECU, enabling features like adaptive cruise control, parking assist, and immersive cockpit experiences utilizing Generative AI.

This showcases Bosch's commitment to providing the robust computational power needed for the next generation of vehicles.

Software and services

Powering the evolution of automotive technology

Explore the foundational technologies driving the transition from software to AI-defined vehicles. Discover how Bosch’s Connected map services enable a seamless driving experience via crowd-sourced map services, and ETAS’s robust middleware and cybersecurity solutions ensure data integrity and vehicle security in the connected world.

This section highlights Bosch's comprehensive approach to enable the development and deployment of safe, secure, and intelligent mobility solutions for the future of connected and automated driving.

Expert talk – Driving safety and efficiency: Advanced sensor technologies

Elizabeth Kao, Director of Product Management ADAS, about sensor fusion and the future of ADAS

Deep dive into the transformative concept of sensor fusion, which combines data from cameras, radars, and ultrasonics to enhance advanced driver assistance systems.

Our expert Elizabeth Kao, Director of Product Management ADAS, explains how this approach optimizes performance in challenging conditions, debunking the myth that high-cost sensors like LiDAR are essential for every vehicle. Discover how machine learning is improving safety systems, such as automatic emergency braking, by training AI models to recognize complex scenarios.

ADAS

Valet park assist

Valet park assist

Valet Park Assist transforms the parking experience by making it more efficient, less stressful, and more intuitive. This technology not only enhances convenience but also serves as an enabler for complete urban end-to-end mobility solutions, bringing us closer to safer and more efficient transportation.

Parking perception solutions

Parking perception solutions

Our parking perception solutions offer unmatched flexibility by providing perception capabilities across ultrasonic, video, and radar platforms. This sensor-agnostic approach empowers OEMs to select the exact configuration that meets their design and cost requirements, ensuring that reliable, intuitive parking assistance is accessible across all vehicle segments without compromising performance quality.

Ultrasonic sensor generation 7

Ultrasonic sensor generation 7

Our ultrasonic sensors generation 7 continue Bosch‘s tradition of excellence in proximity sensing technology. By providing more accurate, reliable environmental data, these sensors enable increasingly sophisticated parking assistance features while ensuring maximum safety and convenience for drivers in challenging parking situations.

Video-only 3D occupancy grids for parking applications

Video-only 3D occupancy grids for parking applications

Our video-only 3D occupancy grids technology is a crucial building block for end-to-end AI solutions in parking applications. By providing detailed environmental modeling without additional sensors, it enables more intuitive parking experiences while laying the groundwork for future advances in autonomous vehicle capabilities.

Trailer tow coach backup assist

Trailer tow coach backup assist

Trailer tow coach backup assist democratizes advanced trailering assistance by making it accessible to a wider range of vehicles and drivers. This software-focused solution delivers significant user benefits without requiring complex hardware, helping to build driver confidence and enhance safety during challenging trailer maneuvers.

Trailer 360° surround view system

Trailer 360° surround view system

Our trailer 360° surround view system represents a breakthrough in trailering visibility and safety. By enabling drivers to “see through” and around their trailers, this technology reduces stress, prevents accidents, and transforms the trailering experience from a challenge into a confident, controlled activity.

Anywhere parking trailer

Anywhere parking trailer

Anywhere parking trailer transforms one of the most challenging aspects of trailering into a simple, stress-free experience. By giving drivers unprecedented control and confidence when parking with a trailer, we’re making trailer ownership more accessible and enjoyable for everyone.

Trailer hitch guidance

Trailer hitch guidance

Trailer hitch guidance eliminates the frustration and potential damage that can come with manually aligning a vehicle to a trailer. By automating this challenging maneuver, we’re enhancing the towing experience while protecting both vehicle and trailer from connection mishaps, making trailering more accessible to all drivers.

Automatic emergency braking

Automatic emergency braking

Our Automatic emergency braking system represents Bosch’s commitment to creating greater safety on our roads. By providing robust protection for both vehicle occupants and vulnerable road users, this technology makes a significant contribution to road safety while helping manufacturers meet increasingly stringent safety regulations.

Deep learning-based fusion and radar perception

Deep learning-based fusion and radar perception

Our deep learning-based fusion and radar perception technologies represent the next evolution in environmental sensing for vehicles. By leveraging the power of artificial intelligence, we’re enhancing both performance and development efficiency, paving the way for increasingly capable driver assistance systems and autonomous driving functions.

Interior sensing solutions

Interior sensing solutions

Our interior sensing solutions are meeting the growing demand for both personalized in-car experiences and enhanced safety monitoring. As vehicles become more automated and regulations more stringent, this technology safeguards that the human element remains properly supported, protected, and engaged throughout the driving experience.

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Radar generation 7

Radar generation 7

Radar generation 7 represents a significant leap forward in sensor technology, providing the foundation for more capable and reliable driver assistance systems. With industry-leading performance and innovative in-house chip technology, these sensors help fulfill Bosch’s commitment to safer mobility while offering cost-effective solutions for all vehicle segments.

Bosch driving assist – hands-free with Connected map services

Bosch driving assist – hands-free with Connected map services

Bosch driving assist - hands-free with connected map services provides a cost-effective highway driving solution that balances performance with value. By combining proven sensor technology with connected map services, we help manufacturers deliver this increasingly expected feature while maintaining high safety and reliability standards.

Scalable SW solutions for driving and parking (Presentation)

Scalable SW solutions for driving and parking (Presentation)

Explore Bosch's scalable software stack for entry, mid, and high segment, offering OEMs flexible and compatible driving and parking assistance functions, enhancing safety and comfort for end consumers.

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ADAS end-to-end AI powered by GPT technology (Presentation)

ADAS end-to-end AI powered by GPT technology (Presentation)

Discover how Bosch’s latest end-to-end AI technology for ADAS, powered by GPT, enhances perception, planning, and reaction in critical situations, optimizing performance and reducing development time and costs.

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Scalable ADAS hardware solutions (Presentation)

Scalable ADAS hardware solutions (Presentation)

Discover how Bosch's scalable ADAS hardware solutions offer cost-effective, high-quality ADAS functionalities from SAE Levels 0 to 4, supporting both centralized and decentralized E/E architectures for enhanced safety and performance across all vehicle segments.

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Ultrasonic sensor DSI3 (Interactive bench demonstration)

Ultrasonic sensor DSI3 (Interactive bench demonstration)

See the perception chain using ultrasonic DSI3 sensors with Elmos ASICs. Evaluate the system’s performance in static use-cases through a comprehensive bird’s eye view representation of the environmental model.

Expert talk – Driving innovations: Compute platforms for the next generation of vehicles

Auston Payyapilly, Director of Product Management Compute Performance, about Bosch‘s scalable compute platform and the future of smart cockpits

Discover how Bosch’s scalable compute platform revolutionizes the integration of cockpit and ADAS, enhancing vehicle communication and development efficiency. Our expert Auston Payyapilly, Director of Product Management Compute Performance, explains the role of high-performance computing and modular design in enabling seamless upgrades.

Explore the transformative impact of Generative AI in vehicle cockpits, offering personalized experiences and real-time adjustments tailored to occupant preferences. As we look to the future, we emphasize the critical trends in smart cockpits, highlighting the need for enhanced connectivity and a focus on user-centric design.

Compute

Cockpit and ADAS integration platform – Smart cockpit

Smart cockpit

Our Smart cockpit solution represents the next generation of in-vehicle experience, where technology serves to enhance human comfort and enjoyment. By seamlessly integrating entertainment, information, and control systems, we’re creating vehicles that respond to drivers’ needs with intelligence, making every journey more enjoyable.

Cockpit and ADAS integration platform – driving features

Driving features

Our cockpit and ADAS integration platform demonstrates how computing consolidation can enhance both functionality and efficiency in modern vehicles. By running sophisticated driver assistance systems alongside other vehicle functions on a single hardware platform, we are enabling more capable, responsive, and safer driving experiences while optimizing system architecture.

Cockpit and ADAS integration platform – parking features

Parking features

Our cockpit and ADAS integration platform demonstrates the power of consolidated computing architecture for modern vehicles. By providing comprehensive parking assistance and visualization on the same hardware that runs other vehicle functions, we are creating more efficient, capable vehicles that make every aspect of driving - including parking - more enjoyable and less stressful.

Software-defined vehicle | Future E/E architectures & powernet (Presentation)

Future E/E architectures & powernet

Discover this interactive presentation desk showing multiple transition paths from existing E/E architectures to vehicle-centralized, overall software-defined vehicles as well as 48V overall approach.

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Scalable compute platforms (Presentation)

Scalable compute platforms

Explore Bosch’s scalable compute platforms designed to host a wide range of cockpit, ADAS, and vehicle features. This presentation details how our platform solutions provide the flexibility and performance required for various functions, enabling OEMs to tailor offerings across all vehicle segments.

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Expert talk – Driving the future: The shift to software-defined vehicles

Bernd Graef, ETAS Customer Chief Engineer North America, about the transition to software-defined vehicles

Transform your automotive experience as ETAS accelerates the shift to software-defined vehicles (SDVs) with a flexible vehicle software platform that significantly reduces time to market.

Our expert Bernd Graef, ETAS Customer Chief Engineer North America, explains how their integrated cybersecurity solutions safeguard connected vehicles throughout their lifecycle, while tools like ASCMO and the Embedded AI Coder streamline AI model deployment in electronic control units (ECUs).

Software and services

Connected map services (Presentation)

Connected map services

Connected map services represent a crucial element in our vision for safer, more comfortable mobility. By connecting vehicles and road users through the cloud, we are creating an ecosystem that enhances the capabilities of individual vehicles while contributing to overall road traffic safety and efficiency - a significant step toward safer roads.

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Vehicle localization system (Interactive presentation)

Vehicle localization system

Our Vehicle localization system transforms standard positioning components into a high-precision localization system that enables the next generation of driver assistance features. This SaaP solution delivers significant TCO reduction compared to dedicated hardware approaches while providing the robust, reliable positioning data that tomorrow’s mobility technologies demand.

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ADAS XiLtesting solutions (Interactive tabletop demo)

ADAS XiLtesting solutions

See how Bosch is improving the development of ADAS systems by various shift-left solutions. We‘ll demonstrate our ADAS XiL testing environments, a suite of simulation tools that validate and verify our ADAS software. Learn how this approach improves software quality, reduces development time, and contributes to safer, more reliable ADAS features.

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Keysight x Bosch radar over-the-air testing & release

Keysight x Bosch radar over-the-air testing & release

See the future of radar testing, where we will be demonstrating over-the-air and virtual ADAS testing solution, developed together with Keysight. This technology enables faster development cycles and higher quality radar systems. Learn how this technology virtualizes real-world scenarios, accelerates validation, and improves sensor fusion capabilities.

ETAS middleware solutions (Interactive tabletop demo)

ETAS middleware solutions

Unlock true freedom with ETAS Vehicle Platform Software (middleware) designed to give you full control over your project. ETAS supports you with unmatched flexibility, tailored solutions, and cost-effective options for scalable automotive software. Running on more than 4 billion ECUs worldwide, our safe, secure, reliable, and future-ready technology fits your needs and use cases.

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ETAS AI & cybersecurity solutions (Presentation)

ETAS AI & cybersecurity solutions

With 20+ years of cybersecurity expertise, ETAS helps you anticipate evolving threats, meet regulations, and protect vehicles across their lifecycle. We deliver solutions safeguarding both road users and your business. We’re also pushing AI boundaries, as shown with our Embedded AI Coder. We’re building a bridge between the AI and hardware world, saving companies development costs and resources.

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