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As assisted and automated driving advances, safety has become more important than ever. At Bosch, safety is not just an afterthought, it is the foundation of every ADAS solution that we build – our technologies serve as a protective shield for all road users.
of accidents involving cars and cyclists could be avoided if all cars were equipped with automatic emergency braking for cyclists (Bosch accident research)
automatic emergency braking can be initiated for pedestrians and cyclists
is provided by the acoustic and optical door opening warning which warns of approaching road users when the car doors are opened
Safety systems are something you never have to think about – until you need them. A sudden loss of traction triggers a split-second reaction, and the car stays in control thanks to ESP from Bosch. From pioneering ABS in 1978 to introducing ESP in 1995, and developing today’s advanced driver assistance systems, Bosch has been shaping the evolution of vehicle safety for decades. Every technology we create shares a single purpose: Invented for life.
At Bosch, we do not just comply with safety standards such as NCAP or global regulations – we help to shape them. With over 45 years of safety system expertise, we have built a global safety network that adapts seamlessly to regional needs – from Shanghai’s complex city traffic to German country roads and American highways.
Safety demands vary around the world – and Bosch delivers solutions tailored to each region. With regulatory standards evolving differently across regions – from EU NCAP's demanding night-time scenarios to China's urban complexity challenges, and the US rolling out new federal safety regulations – success demands a partner with proven global expertise who understands local market nuances.
Bosch's worldwide presence in all key automotive markets enables us to navigate these diverse regulatory landscapes while delivering locally optimized safety solutions that meet specific regional demands. This unique combination of global scale and local excellence ensures that our customers can compete successfully in every market that they serve.
ADAS safety solutions in Europe
At Bosch, we are uniquely positioned to guide OEMs through every stage of the transformation towards software-driven mobility. Our ADAS solutions deliver unmatched scalability across all segments, from essential safety and comfort features for the entry-level segment to sophisticated urban driving capabilities for premium models. We maintain a dual focus by empowering OEMs with unparalleled system expertise while emphasizing end-user experiences, thereby creating solutions that are not just technically superior but intuitive and trusted by drivers. This commitment to excellence is anchored in our fundamental principle: safety is the unifying element across our entire product portfolio.
The ADAS safety core serves as the foundation of our portfolio, anchored by automatic emergency braking, emergency lane keeping, and collision
avoidance functions. It forms the basis of our entire ADAS product family, ensuring that we are equipped for today's mobility challenges and tomorrow's regulations. Our advanced driving systems combine a multi-sensor architecture with sophisticated fusion algorithms designed specifically for challenging conditions, thus helping to protect lives, day and night. But safety does not stop at the windshield: our interior sensing solutions create a comprehensive safety cocoon for all occupants through integrated driver and occupant monitoring systems.
At the same time, Bosch's predictive road condition services provide the system with real-time information on environmental conditions and potential hazards such as aquaplaning, ice or snow - long before a critical situation arises, giving the driver a good feeling of being safe on the road.
Are you interested in our solutions? Then write us a message. Our sales team will be happy to help you.