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Now that there is already a wide range of assistance solutions available for cars driving on freeways and country roads, Bosch is also successfully developing systems for the essentially greater challenges of urban traffic.
ßßAs assisted and automated driving advances, safety has become more important than ever. At Bosch, safety is not just an afterthought – it is the foundation of every ADAS solution that we build. From automatic emergency braking and emergency lane keeping to road hazard alerts,
wrong-way driver warnings, and interior sensing, our technologies serve as a protective shield for all road users. With over 45 years of engineering excellence, we apply the same rigor to our AI safety solutions – by integrating protection, redundancy, and continuous improvement into every system.
of accidents involving cars and cyclists could be avoided if all cars were equipped with automatic emergency braking for cyclists (Bosch accident research).
automatic emergency braking can be initiated for pedestrians and cyclists.
is provided by the acoustic and optical door opening warning which warns of approaching road users when the car doors are opened.
Safety systems are something you never have to think about – until you need them. A sudden loss of traction triggers a split-second reaction, and the car stays in control thanks to ESP from Bosch. From pioneering ABS in 1978 to introducing ESP in 1995, and developing today’s advanced driver assistance systems, Bosch has been shaping the evolution of vehicle safety for decades. Every technology we create shares a single purpose: Invented for life.
At Bosch, we do not just comply with safety standards such as NCAP or global regulations – we help to shape them. With over 45 years of safety system expertise, we have built a global safety network that adapts seamlessly to regional needs – from Shanghai’s complex city traffic to German country roads and American highways.
Safety demands vary around the world – and Bosch delivers solutions tailored to each region. With regulatory standards evolving differently across regions – from EU NCAP's demanding night-time scenarios to China's urban complexity challenges, and the US rolling out new federal safety regulations – success demands a partner with proven global expertise who understands local market nuances. Bosch's worldwide presence in all key automotive markets enables us to navigate these diverse regulatory landscapes while delivering locally optimized safety solutions that meet specific regional demands. This unique combination of global scale and local excellence ensures that our customers can compete successfully in every market that they serve.
ADAS safety solutions in Europe
At Bosch, we are uniquely positioned to guide OEMs through every stage of the transformation towards software-driven mobility. Our ADAS solutions deliver unmatched scalability across all segments, from essential safety and comfort features for the entry-level segment to sophisticated urban driving capabilities for premium models. We maintain a dual focus by empowering OEMs with unparalleled system expertise while emphasizing end-user experiences, thereby creating solutions that are not just technically superior but intuitive and trusted by drivers. This commitment to excellence is anchored in our fundamental principle: safety is the unifying element across our entire product portfolio.
The ADAS safety core serves as the foundation of our portfolio, anchored by automatic emergency braking, emergency lane keeping, and collision avoidance functions. It forms the basis of our entire ADAS product family, ensuring that we are equipped for today's mobility challenges and tomorrow's regulations. Our advanced driving systems combine a multi-sensor architecture with sophisticated fusion algorithms designed specifically for challenging conditions, thus helping to protect lives, day and night. But safety does not stop at the windshield: our interior sensing solutions create a comprehensive safety cocoon for all occupants through integrated driver and occupant monitoring systems.
Automatic emergency braking prevents collisions with cyclists.
Cyclists are often moving at a fairly brisk pace. Their behavior is often unpredictable, and their thin silhouettes can be difficult to make out through dense urban traffic. Surround sensors ease this situation by detecting cyclists alongside and ahead of the vehicle, monitoring speed, distance, and direction of travel to calculate the potential risk of an accident. In the case of an imminent collision, the system automatically brings the vehicle to a stop in order to avoid or at least reduce the severity of the accident. Estimations indicate that this could eliminate or at least reduce the severity of almost half of road accidents involving cyclists and cars.
The door opening warning provides an optical and acoustic warning about objects approaching from behind.
Fatigue, haste or stress can lead to driver or passenger inattentiveness. If the vehicle is parked longitudinally, the car door is opened without checking the side mirrors and looking over each shoulder and a cyclist approaches from behind at high speed, this can be very dangerous. Bosch’s door opening warning informs the passengers and mitigates the risk for cyclists.
By means of corner radar sensors mounted at the rear of the car, the system can pinpoint approaching road users such as cars, cyclists, scooters, and motorcyclists, precisely and in real time. Optical and acoustic signals warn drivers and passengers against opening the door. This way, the door opening warning minimizes the risk of an accident, avoids injuries to cyclists, and eliminates possible damage to vehicles.
The system detects pedestrians and initiates automatic emergency braking in the case of imminent danger.
Pedestrians are the most vulnerable road users, often overlooked and therefore particularly at risk. Using video and radar sensors, the predictive pedestrian protection system detects pedestrians that suddenly step out in front of vehicles and are in danger of being hit by them. If the driver does not react to the warning, the system can initiate an automatic emergency stop at speeds of up to 60 km/h. Depending on the configuration, this emergency stop can be effected without warning the driver beforehand. As a result, the predictive pedestrian protection system helps protect vulnerable road users and helps drivers avoid or at least mitigate the severity of collisions.
Are you interested in our solutions? Then write us a message. Our sales team will be happy to help you.