Accelerating the journey to software-defined vehicles (SDVs), AI is the key driver for cost-efficiency, speed and competitive advantage. AI-powered development tools and platform software streamline the SDV lifecycle from prototyping to diagnostics, boosting efficiency and enabling agile innovation. GenAI’s impact is clear in next-gen ADAS: shifting from reactive safety to intelligent copilots that learn from real-world data, enhancing both safety and user experience. Regional success stories, particularly from China, highlight how AI adoption accelerates feature delivery and market responsiveness.

Speakers: Fedra Ribeiro and Mariella Minutolo´

When it comes to Software-defined Vehicles (SdV), it’s all about leveraging the strengths of connectivity, the decoupling of software/hardware and continuous updates over-the-air (OTA) to optimize, improve, and personalize the driving experience. Bosch develops innovative software for electrified powertrains that provides OEMs with added value by reducing costs, increasing efficiency, ensuring safety, and enhancing driving comfort.

Speaker: Philipp Ibele

Innovative OEM have proven, that features creating real user excitement are directly converting into willingness to pay – this involves adaption to individual users as well as to regions.

Vehicle Motion Management (VMM) builds the technical base by combining all motion actuators such as braking, steering, powertrain and suspension. It enables the transition from isolated to modular and portable cross-domain solutions, based on the Bosch experience in motion and E2E ASIL-D solutions.

With VMM multi actuator control, the vehicle´s tuning range along all six degrees of freedom extends drastically - opening the door for next level of personalization based on X-domain data to maximize user excitement.

Speakers: Holger Breuing and Helge Westerfeld

Software is disrupting the automotive industry. This is a seismic shift – from mechanics to microservices, from ownership to mobility-as-a-service. The core of this transformation is the software-defined vehicle – and with it, the need for scalable, secure, and sustainable software and services.

Florian and Claudia unveil how Bosch is driving this transition for OEMs and fleets. They demonstrate how Bosch is shaping the software-driven mobility era by integrating advanced E/E architectures, cross-domain software stacks, and lifecycle-ready services into a modular and efficient platform offering.

Speakers: Claudia Barthle and Florian Bankoley

The automotive market is increasingly shaped by advanced driver assistance systems (ADAS) and automated driving features that elevates driver experience to new heights. Bosch responds with a comprehensive product family delivering scalable solutions across all vehicle segments.

Innovative GenAI foundation models boost ADAS capabilities with human-like comprehension. This creates natural and intuitive driver-vehicle interaction while maintaining transparent decision-making.

Speaker: Sven Lanwer