Bosch presents new software and hardware for ADAS

Bosch presents new software and hardware for assisted and automated driving

At this year’s Auto Shanghai, Bosch is presenting its extensive portfolio of solutions for assisted and automated driving and parking. It includes software features and hardware components that the technology group is aligning with the expectations of local drivers and can be easily customized for different customer needs.

“With our new Bosch ADAS product family, we are offering cost-efficient solutions for assisted and automated driving to the usual high standards of quality and safety. We have the right software and hardware for driver assistance functions, from small cars to mid segment and premium vehicles.”

Christoph Hartung

Christoph Hartung

President of the Cross-Domain Computing Solutions division at Robert Bosch GmbH

With its radar sensor, Bosch is the first Tier 1 supplier worldwide to break new ground and develop and manufacture the entire product in-house. The special feature: The sensor has a computing chip specially developed by Bosch – known as an SoC – which combines high computing power with the smallest possible footprint. The goal: Bosch wants to enable manufacturers worldwide to bring driver assistance functions to the mass market more easily, quickly, and cost-effectively. A new generation of the multi purpose camera and the inertial sensor unit for the precise localization of assisted and automated vehicles complement the sensor portfolio.

“With our new Bosch ADAS product family, we are offering cost-efficient solutions for assisted and automated driving to the usual high standards of quality and safety. We have the right software and hardware for driver assistance functions, from small cars to mid segment and premium vehicles. This enables car manufacturers to integrate functions quickly and easily into their vehicles and bring them to market very fast,” says Christoph Hartung, President of the Cross-Domain Computing Solutions division at Robert Bosch GmbH.

Bosch ADAS product family goes into serial production in mid-2025

The equipment variant for the mid-range segment will go into serial production with a Chinese manufacturer in the middle of this year. Users of this system will benefit from an assistance system linked to the navigation system, which is particularly popular among Chinese customers. The vehicle then independently carries out driving maneuvers along the route entered, such as changing lanes on freeways. The driver remains responsible and must be ready to intervene at any time. This function makes driving in the heavy traffic of Chinese cities more convenient and safer. Bosch has also already secured its first orders for the high segment version, with serial production expected to start in summer 2025. Bosch has already acquired half a dozen new customers for the ADAS product family for mid- and high segment in China, including BAIC, Dongfeng and Jetour. Bosch is thus continuously strengthening its leading position in the global ADAS market.

Bosch ADAS product family

Bosch ADAS product family

Advanced driver assistance systems help to increase safety and comfort on the road. For example, by providing the driver with targeted support during monotonous and tiring driving tasks.

Bosch has many years of experience with driver assistance systems, their development and integration into the vehicle. A deep understanding of each vehicle area is required for optimum implementation. With this expertise, Bosch is repositioning the ADAS product family. It enables assisted driving and parking up to SAE level 2, thus meeting the prevailing demand on the market. Bosch offers the ADAS product family in three variants: for the entry segment, the mid segment and the high segment. The variants differ depending on the scope of the software, the number and combination of sensors, and the required computing power.

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