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Bosch Mobility
Today, every Bosch product either already features AI or has been developed or manufactured with AI assistance. Bosch is at the forefront of leveraging AI-powered technology in ADAS solutions. The comprehensive approach, combining a modular end-to-end AI architecture and advanced foundation models, delivers superior performance and enhanced comfort and fuels the ultra-fast adaptation of technology to diverse global markets.
Bosch's modular and scalable end-to-end AI architecture forms the essential foundation for effectively addressing challenges in advanced driver assistance systems, including driving, parking, and safety features. Our AI strategy effectively tackles the complex challenges through a two-stage process.
The first system, “system 1,” the scalable and modular end-to-end AI stack, combines raw data from various sensors such as radar and video solutions to create a holistic understanding of the driving environment. It acts like a skilled driver, reacting quickly to what is happening. The fully AI-driven architecture allows for easy integration of new sensors and algorithms, making the Bosch end-to-end AI stack adaptable to future advancements in sensor technology and AI capabilities.
We enhance our modular end-to-end stack, our system 1, by incorporating generative AI as “system 2.” System 2 adds a second layer of thinking. It uses vision-language-action models (VLAs), a specialized form of generative AI that combines computer vision, natural language processing, and action planning and is powered by real-world knowledge to handle complex situations and make smarter decisions.
President Cross-Domain Computing Solutions, Bosch
Scalable and modular end-to-end solutions
With the Bosch ADAS product family, we cover all market segments – from essential safety to premium comfort – and meet rising expectations for higher performance and more human-like driving with innovative AI technologies. Our modular end-to-end AI technology, system 1, provides a powerful backbone across vehicle classes. Unlike monolithic black-box solutions, it balances safety and performance. Architecture-guided training ensures interpretability and control while retaining the advantages of a fully AI-driven system. Building on system 1, advanced GenAI and vision-language-action (VLA) models add real-world knowledge and a new layer of understanding, setting benchmarks for more human-like driving behavior.
Foundation models enable context-sensitive perception
Today’s automotive AI has limited perception: environments are typically represented by boxes and lines without deeper context. Foundation models, pre-trained on large data sets, enable context-sensitive perception and improve understanding of unusual situations.
Vision-language-action models (VLAs) go beyond reactive driving by combining scene interpretation, contextual awareness, and world knowledge. Leveraging multisource data with foundation model insights, they provide a nuanced understanding that enhances ADAS decision-making. This allows more precise, context-aware actions and a significantly improved user experience. For example, if a ball rolls into the street, the system can anticipate that a child may follow. Such contextual understanding enables smarter, proactive driver assistance for safer, more comfortable driving.
AI technologies in ADAS
What sets Bosch apart is the ability to integrate powerful AI directly into the vehicle. We have developed unique toolchains to distill large foundation models – typically run in the cloud – into compact, scenario-optimized models for embedded automotive platforms. This technology enables real-time, onboard decision-making without compromising performance or safety.
At the core of our strategy is a modular end-to-end AI approach that delivers high-performance ADAS features on cost-effective SoCs for the mass market. Our modular design supports scalable technology solutions and is already prepared for the integration of distilled foundation models in ADAS vehicles. With our extensive experience as an automotive supplier and strong expertise in AI and software, we help customers master the complexity of AI transformation and make AI an essential part of their strategy.
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