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Bosch Mobility
The mobility world is shifting towards a software-driven future with centralized computing architectures, sustainable energy solutions, and new exciting driving functions.
Experience the future at the IAA Mobility 2025 in Munich, Germany.
Bosch turns software-driven mobility into reality. From intelligent driver assistance to seamless motion and energy management, to adaptive, personalized driving experiences: Let's make it real.
Dr. Markus Heyn, Member of the Bosch board of management and chairman of the Bosch Mobility sector board
The automobile is undergoing its greatest transformation in over a century — from a means of transport to a connected, personalized, and sustainable experience. In this high-level discussion, the CEOs of Enterprise, Mercedes-Benz and Bosch Mobility share their visions on how customer expectations are reshaping the car itself. From electrification and digital ecosystems to new ownership models, discover how industry leaders are driving the shift from machine to experience.
Speaker: Dr. Markus Heyn
Location: Hall A2, Main Stage
Date: Tuesday, September 09, 16:00 – 16:45
Sven Lanwer, Senior Vice President Business Unit, ADAS Systems, Software & Services
The automotive market is increasingly shaped by advanced driver assistance systems (ADAS) and automated driving features that elevates driver experience to new heights. Bosch responds with a comprehensive product family delivering scalable solutions across all vehicle segments.
Innovative GenAI foundation models boost ADAS capabilities with human-like comprehension. This creates natural and intuitive driver-vehicle interaction while maintaining transparent decision-making.
Speaker: Sven Lanwer
Location: Hall A2, Main Stage
Date: Thursday, September 11, 14:45 – 15:00
Fedra Ribeiro, Executive Vice President with responsibility for Sales of Cross-Domain Computing Solutions Robert Bosch GmbH (left),
Mariella Minutolo, Executive Vice President Sales ETAS GmbH (right)
Accelerating the journey to software-defined vehicles (SDVs), AI is the key driver for cost-efficiency, speed and competitive advantage. AI-powered development tools and platform software streamline the SDV lifecycle from prototyping to diagnostics, boosting efficiency and enabling agile innovation. GenAI’s impact is clear in next-gen ADAS: shifting from reactive safety to intelligent copilots that learn from real-world data, enhancing both safety and user experience. Regional success stories, particularly from China, highlight how AI adoption accelerates feature delivery and market responsiveness.
Speaker: Fedra Ribeiro and Mariella Minutolo
Location: Hall A2, Main Stage
Date: Wednesday, September 10th, 12:45 – 13:00
Philipp Ibele, Member of the Board, Executive Vice President for Engineering, Electrified Motion bei Robert Bosch GmbH
When it comes to Software-defined Vehicles (SdV), it’s all about leveraging the strengths of connectivity, the decoupling of software/hardware and continuous updates over-the-air (OTA) to optimize, improve, and personalize the driving experience. Bosch develops innovative software for electrified powertrains that provides OEMs with added value by reducing costs, increasing efficiency, ensuring safety, and enhancing driving comfort.
Speaker: Philipp Ibele
Location: Hall B2, Summit Stage
Date: Wednesday, September 10th, 16:30 – 16:45
Holger Breuing, Project Director Personalization Robert Bosch GmbH (left),
Helge Westerfeld Project Director Vehicle Motion Management Robert Bosch GmbH (right)
Innovative OEM have proven, that features creating real user excitement are directly converting into willingness to pay – this involves adaption to individual users as well as to regions.
Vehicle Motion Management (VMM) builds the technical base by combining all motion actuators such as braking, steering, powertrain and suspension. It enables the transition from isolated to modular and portable cross-domain solutions, based on the Bosch experience in motion and E2E ASIL-D solutions.
With VMM multi actuator control, the vehicle´s tuning range along all six degrees of freedom extends drastically - opening the door for next level of personalization based on X-domain data to maximize user excitement.
Speakers: Holger Breuing and Helge Westerfeld
Location: Hall B2, Summit Stage
Date: Wednesday, September 10th, 14:00 – 14:15
Claudia Barthle, Senior Vice President Progressive Mobility Robert Bosch GmbH (left),
Florian Bankoley, Executive Vice President and Business Chief Digital Office Bosch Mobility Robert Bosch GmbH (right)
Software is disrupting the automotive industry. This is a seismic shift – from mechanics to microservices, from ownership to mobility-as-a-service. The core of this transformation is the software-defined vehicle – and with it, the need for scalable, secure, and sustainable software and services.
Florian and Claudia unveil how Bosch is driving this transition for OEMs and fleets. They demonstrate how Bosch is shaping the software-driven mobility era by integrating advanced E/E architectures, cross-domain software stacks, and lifecycle-ready services into a modular and efficient platform offering.
Speakers: Claudia Barthle and Florian Bankoley
Location: Hall B2, Summit Stage
Date: Wednesday, September 10th, 11:00 – 11:15
Andreas Dempf, Member of the board of the business sector Bosch Mobility with responsibility for Sales and Customers, Executive Vice President Sales
The New Phase of Sino-German Cooperation under Industrial Transformation
Speaker: Andreas Dempf
Location: International Conference Center at Messe München (ICM), Room 05
Date: Wednesday, 10.09.2025, 14:00 – 18:00
Philipp Ibele, Member of the Board, Executive Vice President for Engineering, Electrified Motion at Robert Bosch GmbH
The global e-mobility race is increasingly shaped by diverging engineering patterns. China has emerged as a lead market, driven by a beneficial ecosystem, strategic investments, and state-led innovation. In contrast, Western approaches emphasize thorough planning, established processes and market-specific developments. Philipp Ibele's keynote at Electronica Automotive Conference explores how bridging these models is essential to gain a competitive advantage.
Speaker: Philipp Ibele
Location: International Conference Center at Messe München (ICM), Room 03/04
Date: Wednesday, 10.09.2025, 9:40 - 10:00
Dr. Thomas Irawan, President ETAS GmbH (left)
Dr. Detlef Zerfowski, Head of Engineering Excellence ETAS GmbH (right)
Pre-competitive collaboration in software development based on open-source principles
Speaker: Dr. Thomas Irawan and Dr. Detlef Zerfowski
Location: International Conference Center at Messe München (ICM), Room 13b
Date: Thursday, 11.09.2025, 13:00 – 15:00
IAA MOBILITY 2025 in Munich serves as both a forward-looking mobility platform and a dialogue forum.
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